The easy version of this product is one subscription: pay $X, get everything. It's simpler to build, simpler to price, simpler to explain. We didn't do that, on purpose, and the reason isn't "more SKUs, more revenue" — it's that Pro and Shield solve two problems that don't actually belong to the same person.
They're not variations on the same feature
Doomly Pro is about how you interact with a feed you're already comfortable with — which buttons show, what order they sit in, what color they light up when you tap them. It's preference. Nobody needs it; some people care about it a lot, and the ones who do tend to care regardless of anything else going on in the product.
Doomly Shield is a different category of thing entirely: an on-device model that looks at media before you see it and covers what you've told it to cover. It's not a preference, it's a safety net — for people who've been caught off guard by something in their feed and don't want that to happen again. The two features don't compete for the same attention, and they don't get chosen by the same kind of person.
Someone who wants a pink accent color instead of X's default blue isn't necessarily worried about what shows up unblurred in their feed. Someone worried about that isn't necessarily thinking about button colors at all.
What bundling them would actually cost
Fold both into one plan and you've built a product that punishes half its buyers. Charge enough to cover Shield's on-device detection model — the expensive part — and you've overpriced Pro for the person who only ever wanted a different color theme. Price it low enough for that person, and Shield stops being worth building. Bundling doesn't remove the tradeoff, it just hides it inside one number.
Where downloads fit
This is also why photo and video downloads aren't locked behind one specific tier. Downloading isn't a preference feature like Pro's customization, and it isn't a safety feature like Shield's detection — it's a basic capability people expect to have regardless of which problem brought them to Doomly in the first place. Gating it behind only Pro, or only Shield, would arbitrarily punish whichever group didn't happen to buy that one. So it unlocks with either plan — Pro, Shield, or the combined Complete plan — because the thing it depends on isn't "which problem are you here for," it's "are you a paying user at all."
Why Complete exists anyway
Some people genuinely want both — the customized look and the safety net — and for them, buying two separate subscriptions at full price is a bad deal by design. Complete exists purely for that overlap: same two products, priced together below what buying each separately would cost. It's not a third feature set, it's just the honest price for wanting everything.
What stays free either way
None of this touches the core of the product. Full-screen scroll mode and the real like/repost/comment/save actions are free, and stay free regardless of which add-on you do or don't buy. Pro and Shield are genuinely optional layers on top of a product that already works without them, not features held back to force a purchase.